{"id":4749,"date":"2020-10-19T20:13:09","date_gmt":"2020-10-19T20:13:09","guid":{"rendered":"https:\/\/advertsup.lt\/?p=4749"},"modified":"2024-01-23T09:28:07","modified_gmt":"2024-01-23T07:28:07","slug":"facebook-komunikacija","status":"publish","type":"post","link":"https:\/\/advertsup.lt\/en\/facebook-komunikacija\/","title":{"rendered":"Effective Facebook communication"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>&nbsp;<\/p>\n<p>Sulaukiame nema\u017eai klausim\u0173: \u201cKaip skatinti \u017emoni\u0173 susidom\u0117jim\u0105 m\u016bs\u0173 Facebook puslapyje?\u201d, \u201cKaip kurti patraukl\u0173 turin\u012f?\u201d. Nor\u0117dami atsakyti \u012f \u0161iuos klausimus visiems, kam jie kyla, pasidalinsime \u012f\u017evalgomis. Facebook komunikacija &#8211; tai nuoseklus ir gerai apgalvotas darbas, pad\u0117siantis siekti numatyt\u0173 ilgalaiki\u0173 verslo tiksl\u0173.<\/p>\n<p>Tikslas svarbu!<\/p>\n<p>Tikslas &#8211; tai vienas i\u0161 Facebook komunikacijos pagrind\u0173. Efektyvi socialini\u0173 tinkl\u0173 komunikacija prasideda nuo j\u016bs\u0173 verslo socialin\u0117s paskyros nustatyto tikslo. Labai svarbu, ko siekiate: u\u017emegzti santyk\u012f su auditorija, didinti \u017einomum\u0105, o gal padidinti pardavimus? O galb\u016bt j\u016bs\u0173 tikslas yra sukurti \u0161iuolaiki\u0161ko darbdavio \u012fvaizd\u012f? Jei savo verslo socialin\u0117s paskyros tiksl\u0105 \u017einote, galime jus nud\u017eiuginti &#8211; pasirinkti tinkam\u0105 facebook komunikacijos krypt\u012f bus daug lengviau, ta\u010diau jei dar nesuformavote savo tiksl\u0173 ir nenusprend\u0117te, kuria kryptimi jud\u0117site &#8211; prad\u0117ti neverta. Daug naudingiau b\u016bt\u0173 visk\u0105 apgalvoti, suformuoti verslo tikslus ir detalizuoti tiksl\u0173 siekimo priemones, o tada jau galima jud\u0117ti tikslo link.<\/p>\n<p>Viskas pagal plan\u0105.<\/p>\n<p>Jei jau \u017einote savo verslo komunikacijos tiksl\u0105, vert\u0117t\u0173 prad\u0117ti darbuotis ties \u012fra\u0161\u0173 planu, galvojant tikslingiausi\u0173 \u012fra\u0161\u0173 temas. Labai svarbu nepamir\u0161ti nusistatyto tikslo, taip pat svarbu \u017einoti, koks \u012fra\u0161\u0173 skai\u010dius j\u016bs\u0173 verslo specifikacijoje yra optimaliausias. Jei j\u016bs\u0173 verslo specifikacija yra elektronin\u0117 prekyba, tur\u0117tum\u0117te nebijoti komunikuoti intensyviau nei kit\u0173 specifikacij\u0173 verslai. Tikslingas darbas pagal strategi\u0161kai sudaryt\u0105 komunikacijos plan\u0105 pad\u0117s pasiekti nusistatytus tikslus. Taip pat formuojant \u012fra\u0161\u0173 plan\u0105, vert\u0117t\u0173 atsi\u017evelgti \u012f visus \u012fmanomus faktorius, galin\u010dius \u012ftakoti \u012fra\u0161o s\u0117km\u0119 Facebook platformoje t.y dienos, valandos, \u0161vent\u0117s.<\/p>\n<p>Turinys.<\/p>\n<p>Turinys &#8211; komunikacijos karalius. Kuriant vizualizacijas ir tekstin\u012f turin\u012f, reik\u0117t\u0173 nepamir\u0161ti apie kuriam\u0105 vert\u0119 vartotojams, kuri smarkiai prisid\u0117s prie \u017emoni\u0173 \u012fsitraukimo ir sklaidos Facebook platformoje. Turinio k\u016brimas reikalauja nema\u017e\u0173 k\u016brybi\u0161kumo resurs\u0173 ir nuoseklaus, gerai apgalvoto darbo, tad jei ruo\u0161iat\u0117s \u0161iose dirbtuv\u0117se darbuotis savo j\u0117gomis, b\u016btinai pasiraitokite rankoves, pasisemkite k\u016brybi\u0161kumo interneto platyb\u0117se, pasitarkite su draugais ir kolegomis, ir \u017eenkite pirm\u0105j\u012f \u017eingsn\u012f &#8211; antrasis bus lengvesnis. Taip pat reik\u0117t\u0173 nepamir\u0161ti turinio k\u016brimo nera\u0161yt\u0173 taisykli\u0173: tekstinis turinys tur\u0117t\u0173 suformuoti ai\u0161k\u0173 \u012fmon\u0117s komunikavimo ton\u0105, tekstas turi b\u016bti be gramatini\u0173 ir logini\u0173 klaid\u0173, vizualus turinys taip pat tur\u0117t\u0173 formuoti \u012fmon\u0117s brai\u017e\u0105, tur\u0117ti spalvos ar grafikos elemento akcent\u0105, kuris pad\u0117t\u0173 vartotojams atpa\u017einti \u012fmon\u0117s komunikacij\u0105.<\/p>\n<p>Rezultatai?<\/p>\n<p>Efektyvios komunikacijos rezultatai \u017emon\u0117ms, \u0117musiems tvarkyti socialini\u0173 tinkl\u0173 paskyr\u0105 \u012f savo rankas pirm\u0105j\u012f kart\u0105, atrodo sunkiai pamatuojami, ta\u010diau rezultatus tikrai galima nesunkiai pamatuoti, jei nusistatysite tinkamus KPI (na\u0161umo rodiklius), kurie bus konkret\u016bs, aktual\u016bs, tur\u0117s laiko ribas. Vystantiems komunikacij\u0105 d\u0117l \u012fmon\u0117s \u017einomumo, vert\u0117t\u0173 atkreipti d\u0117mes\u012f, koks skai\u010dius \u017emoni\u0173 buvo pasiektas per m\u0117nesio laikotarp\u012f, kiek i\u0161 pasiekt\u0173 vartotoj\u0173 \u012fsitrauk\u0117 \u012f j\u016bs\u0173 kuriam\u0105 turin\u012f. Tie, kurie vysto komunikacij\u0105 d\u0117l pardavim\u0173, vert\u0117t\u0173 steb\u0117ti pardavim\u0173 rodiklius, naudojant Facebook \u012frankius, pad\u0117sian\u010dius tai padaryti. Taigi, \u012fvairi\u0173 specifikacij\u0173 verslai turi skirtingus KPI, tad linkime s\u0117kmingai juos nusistatyti, pasinaudoti m\u016bs\u0173 patarimais ir \u201cdarbuotis\u201d i\u0161 peties!<\/p>\n<p>Skamba per sud\u0117tingai, o galb\u016bt tam neturite laiko? Kreipkit\u0117s \u012f mus &#8211; patikimus j\u016bs\u0173 socialini\u0173 tinkl\u0173 administravimo ir komunikacijos partnerius.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"&nbsp; Sulaukiame nema\u017eai klausim\u0173: \u201cKaip skatinti \u017emoni\u0173 susidom\u0117jim\u0105 m\u016bs\u0173 Facebook puslapyje?\u201d, \u201cKaip kurti patraukl\u0173 turin\u012f?\u201d. Nor\u0117dami atsakyti \u012f \u0161iuos klausimus visiems, kam jie kyla, pasidalinsime \u012f\u017evalgomis. Facebook komunikacija - tai nuoseklus ir gerai apgalvotas darbas, pad\u0117siantis siekti numatyt\u0173 ilgalaiki\u0173 verslo tiksl\u0173. Tikslas svarbu! Tikslas - tai vienas i\u0161 Facebook komunikacijos pagrind\u0173. Efektyvi socialini\u0173 tinkl\u0173 komunikacija [...]","protected":false},"author":1,"featured_media":4771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook komunikacija - Advertsup<\/title>\n<meta name=\"description\" content=\"Facebook komunikacija - tai nuoseklus ir gerai apgalvotas darbas, pad\u0117siantis siekti numatyt\u0173 ilgalaiki\u0173 verslo tiksl\u0173. Susisiekite jau dabar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertsup.lt\/en\/facebook-komunikacija\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook komunikacija - Advertsup\" \/>\n<meta property=\"og:description\" content=\"Facebook komunikacija - tai nuoseklus ir gerai apgalvotas darbas, pad\u0117siantis siekti numatyt\u0173 ilgalaiki\u0173 verslo tiksl\u0173. 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